Richard Scudamore’s sexist emails: the triumph of low expectations.

Richard Scudamore, the chief executive of the Premier League, has apologised for the content of a series of his leaked emails, in which he refers to women in derogatory terms.  Scudamore’s former personal assistant, who leaked his emails, stated that “he has no respect for women. I don’t think anyone should have to be exposed to such language and opinions at work.”

A Premier League source, speaking to the Daily Mirror, said that “Richard realises that his comments were inappropriate and wrong but they were not intended for a wider audience. It was meant in a Frankie Howerd style way. His commitment to the equality agenda and anti-discrimination is writ large.” (My italics.)

Whoever the Premier League source was, they have made things worse, since they suggest that Scudamore’s attitude towards women is a pervasive one.  It is worrying if the above statement was carefully crafted by a press team, as it is very revealing for two reasons.  First, to open with a line that Scudamore’s sexism was “not intended for a wider audience” implies that this sexism would somehow be less damaging if no-one knew about it.  Yet this sexism, unseen till now, may already be working to corrosive effect: this sexism may prejudice, for example, every job interview that a woman sits for a senior Premier League position. It may prejudice the budgets allocated to the women’s game, which may come under renewed scrutiny as a result of Scudamore’s comments.  After all, if his commitment to equality and anti-discrimination is indeed “writ large”, we should expect to see robust investment in the women’s game.  All of a sudden, the sums pledged aren’t looking all that substantial.

Secondly, there is the explanation of Scudamore’s comments: that they were meant in a light, comic vein, in the style of Frankie Howerd.  When accused of sexism, there is often an effort among men in football to infantilise themselves: what you might call the “boys will be boys” defence.  “We’re just kidding”, so the argument goes, “chill out”.  However, it’s strange to see these men rely on a defence of youthful irresponsibility, and in the same breath expect to be trusted with billion-pound budgets.

Will Scudamore be disciplined by the Premier League for his comments?  Few seem to think so. Unfortunately, the institution of British football has achieved what you might call “the triumph of low expectation”.  People expect so little in the way of progressive attitudes within the sport that emails such as Scudamore’s are met with a frustrated shrug.  Yet this helplessness is something that women cannot afford.  As Anna Kessel, the Guardian/Observer journalist and co-founder of Women in Football, noted this morning on Twitter, “the impetus lies with everyone else to force [the Premier League] into action”.

Gloria de Piero, the Shadow Equalities Minister, has observed in the Mirror that “Richard Scudamore has let down women supporters, players, referees and coaches.”  I agree with that, and I would go further: he has let down men supporters, players, referees and coaches too, since his emails do not reflect the attitudes of those many men who support the women’s game and the advance of female professionals within the sport as a whole.  The Premier League should make all of this clear in whatever action it now takes.

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